Pepsi Max launched a Christmas campaign, the “Sock Exchange,” swapping socks for exclusive merchandise to raise awareness around homelessness.
Challenge
A high-profile holiday campaign with a powerful cause at its heart.
Pepsi Max created a Christmas pop-up in the UK called the “Sock Exchange,” where fans could swap socks for exclusive merchandise. The aim of the campaign was to raise awareness around homelessness during the holiday season, combining brand engagement with meaningful impact.
To make it work, Pepsi needed a full range of high-quality apparel and accessories that would resonate with audiences and carry the campaign message. With a short turnaround and the importance of aligning with a major social cause, the merchandise had to be both on-brand and well-executed.
Challenge
Creating a collection that balanced brand, quality and message.
We handled the production of the full merchandise range, including hoodies, joggers, t-shirts and socks. Each piece was designed and manufactured to reflect the campaign’s identity while maintaining the quality associated with a global brand like Pepsi.
By managing design, sourcing and production, we ensured the items were ready for activation during the Sock Exchange campaign. Our role was to make sure the merchandise felt cohesive and premium, supporting the wider event experience.
Result
Merchandise that brought a creative campaign to life.
The campaign gave Pepsi Max a unique way to connect with fans during the holidays, while raising awareness for homelessness. The collection of hoodies, joggers, t-shirts and socks became part of a memorable seasonal activation that blended product, purpose and brand storytelling.
For us, it was an opportunity to support a global brand on a socially-driven campaign, delivering merchandise that added value to an event designed to make a difference.