FlyQuest has redefined what esports merchandise can be, blending competitive success with fashion and culture to become one of North America’s standout teams.
Challenge
FlyQuest needed a merchandise program that could keep pace with their reputation for blending esports, fashion and culture, while reaching a global audience.
As one of the top names in North American League of Legends, FlyQuest has a growing fanbase with high expectations. Their merchandise couldn’t just be standard teamwear, it had to reflect the brand’s bold creative vision and stand alongside mainstream fashion.
On top of design, they required a partner who could deliver reliable production and manage fulfilment worldwide. That meant creating a system that could scale with their ambitions, cover multiple markets and deliver consistently across North America, Europe and beyond.
Approach
We manage the entire pipeline, from technical design through to production and global logistics.
Our work begins with technical expertise: developing CADs, tech packs and factory-ready files that bring FlyQuest’s creative direction to life. This ensures accuracy, quality and consistency before a single garment is produced.
From there, we oversee manufacturing across a trusted network of partners, then handle global fulfilment through warehouses in key regions. This allows FlyQuest to focus on brand and creative expression, while we take care of the operational backbone that gets product to fans worldwide.
Result
A merchandise program that matches FlyQuest’s cultural impact and delivers worldwide.
Today, FlyQuest has a global merchandise offering that stands out in esports for its fashion-led approach. Their products resonate not only with fans of the team but with a wider audience drawn to the brand’s bold identity.
By handling design, production and fulfilment at scale, we’ve helped FlyQuest create a sustainable and future-proof merchandise program. The result is a fan experience that feels premium, cultural and truly global.
Bold esports merch with global reach
Bold esports merch with global reach