Mercedes-AMG Petronas Esports partnered with us to design and produce their full sim racing kit for the 2024 season.
Challenge
Mercedes-AMG Petronas Esports needed a kit that matched the prestige of one of the most iconic names in motorsport.
Representing Mercedes-AMG Petronas in esports meant carrying the weight of a brand known worldwide for precision, performance and design excellence. The apparel needed to reflect those same values, ensuring the team looked and felt as professional as their Formula 1 counterparts.
At the same time, the project was bound by strict timelines and multiple stakeholders. The challenge was to move quickly without compromising on creativity, technical accuracy or the quality expected of a global brand.
Approach
We guided the full journey from concept to creation, building every stage of the kit around quality, detail and brand alignment.
The process began with mood boards that captured the visual direction and brand cues, which we developed into sketches and CADs to refine silhouettes and design details. This step ensured creative alignment while locking in technical precision from the outset.
Once designs were approved, we produced detailed tech packs that made the garments factory-ready. Our team then managed manufacturing end-to-end, coordinating closely with production partners to maintain consistency, accuracy and the high standard Mercedes-AMG Petronas requires.
Result
The final kit gave the team a unified look for the 2024 season, balancing brand identity with professional performance.
The range delivered on both sides: apparel that was comfortable, durable and functional for competition, while visually reinforcing the prestige of Mercedes-AMG Petronas. The kit gave the team a strong, cohesive presence that matched their global reputation.
From the first concept mood board through to final delivery, every stage of the project was handled with precision. The result was a sim racing kit that carried the Mercedes-AMG Petronas brand confidently into the esports arena.