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Call of Duty League Pop-up
Call of Duty League Pop-up
Call of Duty League Pop-up Call of Duty League Pop-up
Call of Duty League Pop-up Call of Duty League Pop-up
Call of Duty League Pop-up
Call of Duty League Pop-up
Call of Duty League Pop-up
Call of Duty League Pop-up
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Call of Duty League Pop-up

The first official merchandise for the Call of Duty League, launched with a Soho pop-up.

The brief

Under license from Activision, we created the first-ever merchandise for the Call of Duty League – and launched it with an exclusive pop-up in Soho.

We designed the full range under Activision's licensing framework and ran an exclusive pop-up event in Soho to celebrate the launch. Content creators from the London Royal Ravens joined for a signing session, drawing over 500 attendees in a single day.

Key facts
Activision License
Soho pop-up Event
500 Attendees
Scope
Product designLicensed manufacturingPop-up retailEvent productionEcommerce
Details
EU Territory
2023 Year