Pepsi Max

For Pepsi Max’s yearly festive activation, they urged passer-by’s to trade in their old socks for exclusive merchandise at the Pepsi Max Sock Exchange. To increase interest and encourage attendance, popular influencers Jack Joseph, Isach Bach, and Luke Vernon surprised and served guests throughout the day, encouraging consumers to trade in their old socks for bespoke Pepsi Max merchandise, produced by Blackbird.

With a tight turnaround time, we manufactured premium licensed products for Pepsi Max, including heavyweight tees, hoodies and sweatpants to be used for the exchange. Given the location of the pop-up, we also provided on-site logistics in the busy city centre of Birmingham, UK in order to make the event a huge success – both in the city and online.